We at Vessel are not blind to the reality is our fast-paced, instant gratification culture demands convenience.  And what could be (seemingly) more convenient than holding onto something while you need it and then ditching it?  While we may understand the problem with paper cups,  most of us are just trying to juggle the demands of modernity and make it through the day with a welcome caffeine kick or juice boost. Vessel’s response is to bring sustainability into our everyday actions is to make it easy.